Home » Gen-Z Luxury Buyers Are Scanning Resale First, RealReal CEO Says

Gen-Z Luxury Buyers Are Scanning Resale First, RealReal CEO Says

August 18, 2026August 19, 2026

Gen-Z Luxury Buyers Are Scanning Resale First, RealReal CEO Says

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More than 80 percent of the company’s fastest-growing segment — Gen Z and Millennials — are scanning the secondary market before buying new items from luxury brands.

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Gen-Z Luxury Buyers Are Scanning Resale First, RealReal CEO Says

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Gen-Z Luxury Buyers Are Scanning Resale First, RealReal CEO Says